Creative Director
PETER GEHRING
Every great idea lives between structure and spontaneity.
I don’t just navigate that space — I build it
A Bit About Me
I’m a Creative Director who’s spent the past 15+ years connecting dots — between ideas and execution, between teams and trust, between brand stories and the people they’re meant to move.
​
Whether it’s wrangling dogs on set for Pedigree, building scalable creative systems for Mars and Peloton, or helping Netflix tell bigger stories in smaller spaces, I bring a balance of creative intuition and operational clarity to everything I lead.
​
Production is my home base — on set, in post, or deep in the tech stack making AI and automation tools work smarter (not colder). I’m not just here to make things look good. I’m here to make them feel something. And to make the process feel a little more human, too.
​
People know me for being calm under fire, for getting the job done without killing the joy, and for pushing teams (and ideas) just far enough to reach something great.
​
Every great idea lives between structure and spontaneity.
I don’t just navigate that space — I build it.
​​
Areas of Expertise
Creative Direction • Campaign Development • On-Set & Post-Production Leadership
Team & Vendor Management • Scaled Content Delivery • Creative Operations
Brand Partnerships • Cross-Functional Collaboration • AI & Automation Integration
Design Systems • Marketing Strategy • Client Relationship Management
Production Strategy • Storytelling • Personalization at Scale
Highlighted Work Experience
Critical Mass
Oct 2022 – Present
Florida Blue
Mar 2020 – Feb 2022
AT&T
Apr 2015 – Feb 2020
Walt Disney Studios
Apr 2014 – Jan 2015
Netflix
Apr 2012 – Jun 2013
Warner Bros.
Apr 2008 – Apr 2012
Early Creative & Production Experience
2005 – 2008
Group Account Director, ArtBot → Group Executive Producer → Executive Design Supervisor
Elevated enterprise creative delivery for clients like Mars Wrigley, Peloton, Hilton, and Nike — spanning campaign strategy, on-set production, post workflows, and creative automation.
-
Directed production and post for Mars Wrigley and Pet Nutrition campaigns, including Snickers, M&M’s, Pedigree, Greenies, and Royal Canin
-
Scaled ArtBot methodologies across Fortune 500 brands, integrating CMP, DCO, and AI tooling for personalized content systems
-
Built and led cross-functional teams, guided creative operations, and partnered with C-suite stakeholders to unlock new scopes and revenue
Lead Customer Experience Manager
Led UX and design initiatives to enhance onboarding, health literacy, and customer retention across the member experience.
-
Delivered a self-service health tool that saved $500K+ annually and surpassed all UX adoption benchmarks
-
Collaborated cross-functionally to elevate CX across digital and call-center touchpoints
Senior Design Producer → Senior Design Operations Manager
Creative lead for digital initiatives across AT&T and FirstNet, guiding teams of UI/UX designers and information architects to build scalable, user-first platforms. Directed FirstNet’s national product launch, drove design systems adoption, and enhanced creative workflows across web and marketing initiatives.
-
Launched FirstNet’s digital platform — driving 2000%+ growth and surpassing 1M users
-
Led design strategy and creative development across AT&T’s marketing and product sites
-
Implemented team rituals and creative frameworks to improve quality, speed, and alignment
Marketing Manager - Creative Services
Creative lead for cross-channel campaigns supporting Movies Anywhere and studio-owned titles.
-
Increased lead generation by 25% and delivered 6M+ impressions in 3 months
-
Directed asset production across digital, retail, and point-of-sale experiences
Global Partner Marketing Manager
Oversaw creative development for co-branded global campaigns across streaming and media partners.
-
Boosted in-kind media placements by 500% in 4 months through strategic concepting and negotiation
-
Managed creative workflows to align cross-channel assets with partner goals
Marketing and Media Manager
Managed campaign development and post-production strategy for trailers, digital media, and CTV placements across titles under HBO, BBC, and Warner Bros. Games.
-
Oversaw end-to-end production for global campaigns, reducing quarterly costs by 25% while increasing output
-
Directed editorial and compliance workflows to meet brand standards across territories
-
Partnered with internal and vendor teams to streamline approvals and improve creative consistency
Marketing and Media Manager
Hands-on experience across post-production, creative development, and live event production — building a strong foundation in storytelling, logistics, and collaborative execution.
-
Red Navel – Edited and restored commercial and indie film content
-
Paramount Pictures – Supported acquisitions and development on films like An Inconvenient Truth and Hustle & Flow
-
Lakeshore Entertainment – Assisted with pre-production and on-set logistics for studio features
-
Super Delicious – Shot and styled content for food and lifestyle productions
-
Hollywood Bowl & Capian Enterprises – Produced and managed live cultural and branded events
These formative roles sharpened my instincts in production and post — and shaped the collaborative mindset I bring to every creative challenge.
Education & Certification
Santa Fe University of Art & Design
Santa Fe, NM
2003 - 2006
The University of Westminster
London England
2005
Certified SAFe® 5 Agilist
Bachelor of Arts (BA), Film Production & History, Cum Laude
Postgraduate, Global Media and Marketing