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Creative Director

PETER GEHRING

A visual storyteller who designs creative campaigns to jump off the page and spark a sensation and desire to connect with brands.

About

A Bit About Me

Born in London, raised in America, and a Scot by blood. At a young age (seven years old), I became fascinated by visual arts.  The allure of photography and cinema was electrifying the moment you stepped into my room. Walls covered in National Geographic photographs, magazine spreads with echoing titles in bold typography, movie posters hung symmetrically and shelves lined with books delving into film direction, acting, photography, and the like. 

One look at this nook of creative chaos, the outside observer would agree my career in creative development was my destination.

I am driven to cultivate and lead omnichannel design and innovation teams to surpass client, stakeholder, and employer expectations. Extensive industry experience, recognized consistently for performance excellence and contribution to success by leading Fortune 100 entertainment, technology, and healthcare companies. Strategic, resourceful, outside-the-box thinker with a creative mind who builds teams and harvests innovative leaders among writers, designers, and artists.

Areas of Expertise

Team Leadership | Art Direction | Creative Strategy | Vendor Management | Marketing & Advertising |

Campaign Development | Partnership Negotiation | Concept Creation

Highlighted Work Experience

Florida Blue

Mar 2020 - Current

AT&T - FirstNet

Nov 2016 - Feb 2020

AT&T

Apr 2015 - Nov 2016

Walt Disney Studios

Apr 2014 - Jan 2015

Netflix

Apr 2012 - Jun 2013

Warner Bros.

Apr 2008 - Apr 2012

Lead Customer Experience Manager

Creative leader of user experience product design, research, and development of member experience focusing on the onboarding journey.

  • Recognized by senior leadership to achieve measurable annual savings in preventable ER visits through the inception and implementation of interactive health and wellness self-service education tool.

Senior Design Producer

Directed 30+ UX and UI product designers, architects, writers, and content developers to design a product focused on providing first responders with a comprehensive communication ecosystem.

  • Increased web and mobile ecosystem's user adoption by 2000%+ within 1st year, exceeding projected growth of 1M users in 2019, through streamlined onboarding design and outreach market research.

Senior Design Operations Manager

Managed UI / UX and graphic design development and lifecycle operations utilizing user research to redesign the consumer website and advertising materials.

  • Strengthened design ideation, art direction, and review approach to boost team performance, identify cost savings, improve morale, and increase speed-to-market 100% in less than 6 months.

Marketing Manager - Creative Services

Creative marketing point-person on $3M+ engagement campaigns that lead the creation of marketing and interactive multimedia content to expand the customer base for Walt Disney Studio's proprietary video streaming application, Movies Anyway.

  • Increased lead generation 25% and created 6M+ impressions in 3 months by collaborating with clients and creative leadership to direct consistent omnichannel design across marketing touchpoints.

Global Partner Marketing Manager

Generated and negotiated sponsorships with partnering entities to enhance marketing objectives while directing creative content development of worldwide marketing campaigns for the leading provider of streaming entertainment.

  • Negotiated and secured long-lasting, coveted partner sponsorships by producing fresh and dynamic creative concepts and materials increasing in-kind partner marketing placements 500%+ over 4 months.

Marketing and Media Manager

Directed the creation of audio / video marketing and media content for HBO, BBC, Warner Television, Warner Games, and Warner Classics brands.

  • Produced 25% savings in production costs per quarter by cutting delivery times through an improved tracking system and conducting all final reviews and edits of creative to meet brand and industry standards.

Education & Certification

Santa Fe University of Art & Design

Santa Fe, NM
2003 - 2006

The University of Westminster

London England
2005

Certified SAFe® 5 Agilist

Bachelor of Arts (BA), Film Production & History, Cum Laude

Postgraduate, Global Media and Marketing

2021

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