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NEWS
LETTER

FLORIDA BLUE

THE BRIEF

Effectively inform and update the Florida Blue enterprise of the Customer Journey team's projects, research, and performance on a standardized cadence.  This communication must be easily digestible while providing the capability for the user to get access to more details.

THE SOLUTION

I produced a quarterly e-newsletter to inform and celebrate the Custom Journey team's accomplishments with the larger Florida Blue enterprise.  Designed following the Florida Blue brand guidelines, wrote all of the content from top to bottom, and maintained the CMS database where all long-form content and additional informational materials live.

ROLE

Concept

Creative Direction

Design

Copywriter

E-newsletter Layout & Design

Each newsletter is designed with a zigzag layout to improve readability, and each piece of artwork is created specifically for each component to ensure weighting with content.

Copy is written in a playful tone of voice and uses layman's terminology to allow for a larger audience read.

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