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DAY ONE

ANNOUNCE

AT&T / DIRECTV

THE BRIEF

Announce AT&T's merger/partnership with DirecTV to spark excitement and showcase just how the two companies plan to change the future for their customers.

THE SOLUTION

Created a high-energy, content-rich spot that could span an omnichannel marketing campaign to announce the companies' partnership, while creating a larger-than-life buzz around the future potential for customers.

ROLE

Concept

Creative Direction

Editor & Animation

Sound Design

TV Spot

A pitched TV spot was made using the latest top entertainment titles from DirecTV. The main spot was cut to be a thirty-second spot and then cut down from there.  This is the fifteen-second cut down.

Home Page Takeover

We developed a home page takeover.  Wrap was designed to emulated the actual Time Square takeover announcement that was included in the paid media plan.

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