
DAY ONE
ANNOUNCE
AT&T / DIRECTV
THE BRIEF
Announce AT&T's merger/partnership with DirecTV to spark excitement and showcase just how the two companies plan to change the future for their customers.
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THE SOLUTION
Created a high-energy, content-rich spot that could span an omnichannel marketing campaign to announce the companies' partnership, while creating a larger-than-life buzz around the future potential for customers.
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ROLE
Concept
Creative Direction
Editor & Animation
Sound Design

TV Spot
A pitched TV spot was made using the latest top entertainment titles from DirecTV. The main spot was cut to be a thirty-second spot and then cut down from there. This is the fifteen-second cut down.
Home Page Takeover
We developed a home page takeover. Wrap was designed to emulated the actual Time Square takeover announcement that was included in the paid media plan.
