BRANDING
REIMAGINED
MARINE ENERGY
THE BRIEF
Create a brand that visually showcases the alluring marriage of water and electricity to attract and educate the everyday passersby as to the company's focus and mission.
THE SOLUTION
Develop a brand that jumped off the page with a logo that seemed as if it were in motion. Using the strong, recognizable visual of a lightbulb (Edison's most brilliant use of electricity), joyfully sloshing & filling with a wave of water to bring these two elements into a single, harmonious form.
ROLE
Concept
Creative Direction
Design
Logo Execution
The logo's inspiration was born from the keywords that resonated the most with research respondents and the alignment of their suggested imagery.
Brand Guidelines
A simple, straightforward visual way to digest the new branding and all the necessary perimeters in which it will function.
Dark Mode
Flipping the lights off and letting the "light" side of the brand shine through.
Printed Business Cards
The design was created to display the cards to visually enjoy and entice clients to take a closer look.
SIGNAGE
A high gloss, elevated execution to enjoy the curves of the waves and reflect the light around it.