PARTNER
DECK
DVDXPRESS
THE BRIEF
DVDXpress needs a simple way to attract and sell to potential businesses the benefits of a partnership, while up-leveling its own brand and marketing materials.
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THE SOLUTION
Develop an energetic and punchy sales deck that the sales leads could share with potential partners. The content focused on the key partner benefits while providing simple breakdowns of all the necessary figures and details partners needed.
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ROLE
Concept
Creative Direction
Design
Partner Deck
The style embraced the theme of "X" from Xpress and playful balanced the weight of colorful images against flat matte white slides. All while weaving a story of a simple partnership using eye-catching, entertainment imagery with wholesome small business lifestyle photography.
PARTNER
BROCHURE
THE BRIEF
Provide potential DVDXpress partners with essential partnership information, build trust in its brand, and give them contact information to take the next steps.
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THE SOLUTION
Developed a brochure that demonstrated the quality of DVDXpress's product and brand, hit on the top questions partners wanted answers to, and gave DVDXpress Sales team a tool to increase led generation with a target audience who responded more to physical marketing materials.
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ROLE
Concept
Creative Direction
Design
Front Cover
The inspiration for the design was to integrate the sharp lines of the "X" against the subtle beauty of flat black and white.
Two Page Spread
The use of geometric, sharp shapes continued to the inside two-page spread. The client wanted to lead with existing partnership references to reassure potential partners DVDXpress was a trusted brand.
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In addition to the brochure design, I also redesigned the kiosk's wrap artwork to elevate the brand. The client later asked to use it as the future machine wrap design.
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Back Cover
Using similar geometric shape inspiration and brand colors, I developed an action shot of buzzing traffic late into the night with a beacon of light guiding the way above a single call-to-action, "Contact Us".
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